Building Family Confidence in the COVID-19 Vaccine

Framing Strategies for School Nurses

Toolkit / Introduction: About


If you are a school nurse, school health services coordinator, or anyone else who talks with families about COVID-19 vaccines, you've found your way to the right place.

This toolkit offers evidence-based tips and techniques to support more productive conversations and communications about getting kids vaccinated. The resources here can equip you to build the confidence of families who have not yet vaccinated their children against COVID-19.

About the Toolkit

The National Association of School Nurses offers this toolkit as part of the Champions for School Health project, which aims to increase confidence in and access to pediatric COVID 19 vaccinations. Champions for School Health is created in partnership with the Institute for Educational Leadership and with the financial support of Kaiser Permanente.

This toolkit was designed and written by the FrameWorks Institute, a nonprofit that conducts social science research to understand and solve important communications challenges. FrameWorks' research on childhood vaccine communications was conducted in partnership with the American Academy of Pediatrics.

If you are communicating with families about vaccination, you have permission to use and reproduce elements of this toolkit for yourself or other school professionals. All other rights are reserved by the FrameWorks Institute, according to these Terms of Use.