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The Relentless School Nurse:  The Magic of Puppetry Animates School Nursing

By Robin Cogan, MEd, RN, NCSN, FNASN, FAAN posted 10-01-2017 08:35

  

 


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Full disclosure, I was one of the 25 School Nurses interviewed for the new video that NASN recently shared.  While my voice was left on the cutting room floor, the school nurses and students chosen for the piece speak volumes! The video has raised passionate discussion about who we are and how we should be portrayed.  There has been resounding support for the unique format of using puppetry to share our story.  And, at the same time, there is discussion that the video is demeaning to school nursing and diminishes decades of work to elevate our national profile.

All points of view are valid and school nurses speak from our lived experiences.  The beauty of our country is that we have the right to our individual opinions and the freedom to express our beliefs.  How we define our profession has been a unique challenge that continues to present opportunities for creative expression. This newly produced video is one avenue and speaks to a school community.

The video cleverly animates everyday objects you would find in a school health office and uses the voices of school nurses and students to share the message of school nursing.  If you listen to the audio only, the message is clear, heartfelt and impactful.  Perhaps some colleagues are distracted by the use of puppets to represent school nurses? My response is that we can share our message in many ways through various avenues. 

When we talk about our profession we often say that we feel isolated, lonely, misunderstood, alone as the solo healthcare person in an educational setting.  This video visually bridges our worlds, where healthcare meets education and finds a comfortable middle ground.  We do, after all, work in schools.  Yes, our work is serious and we take our obligation to care for the health and safety of the students, staff, and community as our primary focus and purpose.  But, there is room in all of the intensity of our day to also enjoy that we are part of a school community and even join in from their perspective.

The school community perspective is where I think this video hit a chord of compatibility and consensus.  We are part of the school community, we are not “the other” that tries to fit in where we can.  That thought pattern perpetuates the myth that we are invisible and only show up in an emergency.  I once heard a school nurse describe her role like a locksmith.  Locksmiths are only needed when you get locked out and then it’s an emergency. That made me sad to think that she felt so isolated, excluded and invisible in school.

This is our year for school nurses to find our voice, increase our visibility and take action steps to envision our future.  The past efforts to elevate our professional status as a recognized specialty in Nursing is not diminished by this video. Those important steps are now the foundation on which we build our future pathways.  For those who have not yet watched the video, I am including the link at the end of this blog.  I can’t help but daydream what my puppet might have been, should I have made the cut? Maybe a talking water bottle to remind everyone to stay hydrated? How would you like to be depicted?

https://www.nasn.org/nasn/home/share

 

 

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Robin, for those who are unaware of another reaction to the puppet video, I am going to repeat here a similar message to what I posted on SchoolNurseNet.  Many others posted and sent personal emails stating they agreed with me and wished the video would not be distributed further.    

I have promoted the role of the school nurse as evidence based, population focused, professional and polished for most of my professional life.  The Johnson & Johnson School Health Leadership Program emphasized being careful about how you describe and define yourself, as a child health advocate, an expert in clinical and population health, as a leader that communicates a message succinctly, carefully and precisely.

I am disappointed with a video that does not slam dunk that message and that alters the school nurse brand that we have been establishing for decades.

I did not feel the video depicted me, as I was as a early childhood, middle school or high school nurse.  It does not depict me now as a school nurse educator and scientist or child health advocate.  I felt the video diminished me and my professional identify, my professional role.

When I have discussed this with some, they said the video was "cute".  But there is nothing cute about me or my profession.  I don't want to be depicted as "cute" at the cost of losing my gravitas as a professional.

I remain disappointed in an animation that does not emphasize the professional school nurse image.  I am a big proponent of branding and never going off message and have devoted my life's work to advancing the professional school nurse and how to earn the respect we deserve.  We must take every opportunity to reinforce that message with each other, with our students, our parents, educators, administrators, and our community and health professional peers.  

Respectfully,
Martha
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Martha Dewey Bergren DNS RN NCSN APHN-BC FNASN FASHA FAAN
Director, Advanced Population Health, Health Systems Leadership & Informatics
University of Illinois College of Nursing, Room 958
845 S Damen Ave Mailcode 802
Chicago IL 60612
312 996 4370
bergren@uic.edu